Home / History / The slogan “Just Do It” was created in 1988 for which company?
The slogan “Just Do It” was created in 1988 for which company?
Answer:
NIKE
The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore's last words: "Let's do it."
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