What candy bar is considered good luck in Japan?
Kit Kats are huge in Japan because they symbolize good luck. They also a must-have good luck charm for students taking entrance exams. One in three students gets a Kit Kat before taking an exam. The Japanese pronunciation, Kitto Katto sounds a lot like the Japanese phrase Kitto Katsu, which means “you will surely win” — that’s how people started gifting them as good luck charms. Kit Kat even partnered with the postal service and created “Kit Kat Mail” so you can mail some good luck to students. There have been over 300 unique Kit Kat flavors sold in Japan, including wasabi, sweet potato, and even sake.
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