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An op-ed, short for "opposite the editorial page", is an opinionated article that is traditionally published in a newspaper, opposite the editorial page (hence the term "op-ed"). An op-ed expresses the opinion of the author who is usually not affiliated with the publication's editorial board. Op-eds can raise awareness about a particular topic or aim to persuade others, and can substantiate the writer as an expert on a subject. The New York Times launched the first modern “opposite of the editorial page,” on Sept. 21, 1970. Today, op-ed columns appear daily in all major print and online newspapers.