What was the first product to issue a coupon in the United States?
In 1887, Coca-Cola distributed what is widely agreed to be the very first coupon, for one free glass of Coca-Cola, then priced at five cents. The coupons were mailed to homes across the country, handed out on the street by Coca-Cola salesmen, and placed inside magazines. It is estimated that between 1894 and 1913, more than 8.5 million coupons were redeemed at soda fountains nationwide and Coca-Cola and the “coupon” become household names. The coupon helped transform Coca-Cola from an insignificant tonic into a market-dominating drink.
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