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Which chocolatier is credited with the idea of gifting chocolate on Valentine's Day?
The tradition of gifting chocolate on Valentine's Day began with a dedicated marketing campaign by Richard Cadbury. Richard Cadbury, son of Cadbury founder John Cadbury, created the first heart-shaped box of chocolates for Valentine’s Day. A marketing genius, Cadbury began putting Cupids and rosebuds on heart-shaped boxes in 1861. Thus, began the common link between chocolate and Valentine’s Day. A new tradition had begun. Each year, over 36 million heart-shaped boxes of chocolates are sold around the world.
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