Which landmark is associated with the Prudential Insurance Company?
Rock of Gibraltar
Prudential's logo, The Rock of Gibraltar, is one of the most recognized corporate symbols in the world. The use of the the Rock of Gibraltar, began after an advertising agent passed Laurel Hill, a volcanic neck, in Secaucus, New Jersey on a train in the 1890s. The related slogans "Own a Piece of the Rock" and "Strength of Gibraltar" are also still widely associated with Prudential. Through the years, the symbol went through various versions, but in 1989, a simplified pictogram symbol of the Rock of Gibraltar was adopted, and has been used ever since.
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