Which of these brand names is NOT based on an actual person?
Betty Crocker is a brand and fictional character used in advertising campaigns for General Mills. Synonymous with baking, Betty Crocker actually started out as a "kitchen confidante," but she was never a real person. She is the brainchild of an advertising campaign developed by the Washburn-Crosby Company, a flour milling company started in the late 1800’s that eventually became General Mills. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, the last name of a retired company executive, William Crocker.
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