Home / Casual / Which website created the term "Cyber Monday" during the 2005 holiday season?
Which website created the term "Cyber Monday" during the 2005 holiday season?
SHOP.ORG
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was invented by a marketing team at Shop.org, a division of the National Retail Federation. The term made its debut on November 28, 2005 in a Shop.org press release entitled Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”. According to Scott Silverman, the head of Shop.org, the idea was to provide online retailers with a catchy hook to match the brick-and-mortar shopping frenzy fueled by mention of Black Friday savings.
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