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Who was the fourth Rice Krispies mascot that briefly appeared in ads with Snap, Crackle and Pop?
In 1941, the cartoon mascots Snap, Crackle, and Pop first first appeared on boxes of Kellogg’s Rice Krispies to represent the unique sounds the cereal made when mixed with milk. But for a short period of time Snap, Crackle, and Pop weren’t the only elves in town. There was briefly a fourth elf-like character in the 1950s named "Pow" which represented the nutritional "power" of the whole grain rice in Rice Krispies. Sadly, Pow’s popularity never quite took off, and today Pow remains a mere “footnote” in the history of Kellogg’s.
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